Adlington, United Kingdom: Global workwear textiles manufacturer Carrington Textiles marked a successful return to A+A in Düsseldorf with the launch of 13 new fabrics and the official debut of their redesigned Fabric Collection Guides. The stand attracted a high number of visitors across the four days of the exhibition, with excellent feedback on both the new products and the innovative format of the guides.
Paul Farrell, Sales Director at Carrington Textiles, said: “We were delighted with the response at A+A. The new fabrics were extremely well received, with customers particularly interested in how we are pushing the boundaries with stretch, sustainability and flame retardancy. The launch of our new Fabric Collection Guides was another highlight, giving visitors a completely new way to explore our portfolio.”
The Fabric Collection Guides have been developed to combine practicality with a premium look. Their smart half Canadian bound format allows pages to open flat for effortless display, while detailed product sections give buyers the key information they need at a glance, from composition and weave to fibre types and certifications. Each guide also integrates QR codes for instant access to deeper technical content, as well as dedicated info pages to provide additional insight into sub-ranges such as polycotton and stretch.
Fabric swatches have been built into the guides so customers can feel the quality directly, while a QR-coded online colour chart provides access to the latest shade information at any time. The collection is completed by a durable slip case that keeps the guides together, easy to carry and presentable in any setting. Printed on FSC recycled paper, they also reflect Carrington Textiles’ ongoing commitment to sustainability.
To showcase these features at A+A, Carrington Textiles premiered a sleek 3D animation. With cinematic lighting, high-end textures and minimal narration, the film dramatised the shape, finish and usability of the guides, reinforcing their premium feel and the company’s strong brand presence.
Together, the new fabrics and Fabric Collection Guides reinforced Carrington Textiles’ position as a global leader in workwear textiles, with innovation in both product and presentation.
For more information visit carrington.co.uk.
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