Active people aren’t the only ones working to cut out ultra-processed foods. Pet owners are also shifting their feeding patterns away from kibble. The Farmer’s Dog helped pioneer this pivot, launching as a delivery-based subscription service in 2015 and expanding access to fresh pet nutrition across the U.S.
The brand quickly gained a devoted following thanks to its personalized portions, as well as its reliance on real, human-grade, whole ingredients, gently cooked at a lower temperature to better retain nutrients. Converts credited a preparation process marked by minimal processing and rapid freezing. Most importantly, it looked and tasted like actual food.
The catch, however, was the days spent without refrigeration. At a campsite, on the road, along the trail: Diligent dog owners spent 10 years asking how to bring fresh food on an unplugged outdoor adventure. That’s where The Farmers Dog wanted to maintain its core nutritional promise, only without the fridge.
Their idea: Take out the water so that you can put it back in. A dry, shelf-stable, and highly packable line of human-grade dog food does not stay dry. In other words, just add water.
Learn more about this solution for active, outdoor-oriented dog people. Here’s everything you need to know about the new Instant Fresh line from The Farmer’s Dog.
Trail Ready
To transform Instant Fresh on the trail, the process is dead simple: It’s one-to-one. One scoop of water per scoop of the recipe mix. Stir, and within 15 seconds, you can present your pup with a bowl of freshly made dog food.
To create real food you take anywhere (and that lasts up to a year unopened), The Farmer’s Dog considered each ingredient’s ability to dry just enough to stay pantry-friendly without applying the high heat that could minimize nutrients.
Quality Within
To nail the transformation from “dry in the bag” to “freshly made in the bowl” at three times its weight, The Farmer’s Dog developed Instant Fresh with Board-Certified Veterinary Nutritionists®, and held it to the same quality and AAFCO safety standards as its pre-portioned, perishable products. While it is currently launching with a single Chicken & Grain Recipe packed with real chicken and vegetables, other Instant Fresh options will be available in the near future.
About Those Portions
Instant Fresh offers personalized portions for your dog in the same way that The Farmer’s Dog does with its fresh dog food. This specification is the result of close work with vet nutritionists to figure out the optimal calorie needs for different combinations of breed, age, activity level, and ideal weight.
On the Go
The overall convenience of Instant Fresh — high-quality, human-grade, healthy food in a compact package — is what can help you unlock better food quality when you’re traveling, camping, and otherwise on the move. This summer, we’ll be tracking a handful of active users (and their adventure dog companions) to document the changes of a more nutritious, easier-to-digest food option fit for the outdoors.
Try Instant Fresh
This article is sponsored by The Farmer’s Dog.
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