CINCINNATI, Ohio – January 9, 2026 – Range USA, the nation’s premier indoor gun range and firearm retailer, announced the promotion of Jimmy McManus to Chief Operating Officer, effective immediately. The promotion is part of a strategic organizational realignment designed to accelerate growth and enhance operational excellence across the company’s 50 locations in 14 states, with more coming in 2026.
In his new role, McManus will be responsible for day-to-day operations spanning store operations, accounting, marketing, merchandising, membership, customer experience, training and ecommerce, with a major focus on revenue generation, profitability and scaling the business. McManus will own P&L performance and EBITDA delivery while leading strategic initiatives to maximize sales growth and operational efficiency.
“Jimmy has demonstrated exceptional leadership and strategic vision during his tenure as vice president of merchandising,” said Thomas Willingham, Founder and CEO of Range USA. “His proven ability to drive sales performance, identify growth opportunities and build high-performing teams while expanding his responsibilities makes him the ideal leader to guide our sales organization as we continue to grow.”
Since joining Range USA in 2019 as vice president of merchandising, McManus has transformed the company’s merchandising, marketing and ecommerce strategy and significantly enhanced the customer experience across all locations. Under his leadership, Range USA has implemented data-driven approaches, expanded sales, margin and overall company performance, while cementing its position as the premier destination for firearms, ammunition and accessories.
“I’m excited to take on this expanded role at such a pivotal time for Range USA as we lay the foundation for the future,” said McManus. “This will allow us to remove any barriers we have in store and allow us to align the entire team with a focus on taking care of our great customers by fulfilling every part of their firearms journey.”
Range USA is the nation’s largest indoor shooting range operator and firearms retailer, serving over 10 million range customers since 2012. In 2024 alone, the company welcomed 350,000 first-time shooters to the sport, demonstrating its commitment to expanding participation in the shooting sports and promoting responsible gun ownership.
For more information about Range USA, visit RangeUSA.com. Follow along on Facebook and Instagram.
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