{Dover, NH — April 27, 2026} — NEMO Equipment has partnered with U.K.-based Storm Care Solutions, LTD to serve as the exclusive U.S. distributor of the brand’s line of outdoor gear care products. For NEMO, whose Adventure Forever® mission includes extending the life of outdoor gear, offering rigorously tested, high-performing cleaning and waterproofing solutions is a natural extension of the company’s commitment to keeping gear on the trail and out of the landfill.
Well-maintained gear lasts longer and performs better. By distributing STORM through its retail partners and direct channels, NEMO gives customers access to care products that meet strict environmental and performance standards, helping gear reach its full potential season after season. NEMO will assort a full line of aftercare products for outdoor gear, apparel, and footwear, and retail partners can add STORM products to their Spring 2027 pre-season orders for delivery in January 2027.
“This partnership was built through shared values,” said Mike Welch, NEMO’s Senior VP of Sales & Marketing. “STORM, like NEMO, is driven by constant innovation and a deep commitment to sustainability, evidenced by their PFAS-free products, bluesign® partnership, and recycled/recyclable aluminum packaging. We’re excited to offer our retail partners a complementary, high-performing aftercare solution.”
Performance Grounded in Science
Developed and manufactured in England, STORM products undergo internal and independent testing to verify unrivalled PFAS-free performance. The brand’s unique chemistry enables its technical cleaners and waterproofers to work in a single wash cycle, saving time, water, and energy, a first in the industry. New for 2027, STORM is offering a range of super concentrated washes and waterproofers that provide more washes per bottle, reducing cost per wash, waste, water and weight while delivering a superior performing product.
Sustainable From Start to Finish
All STORM products are packaged in 100% recycled aluminum bottles and cardboard, offering an elevated shelf appeal and easy recyclability. PFAS-free since day one and bluesign® approved, the cleaners are odorless and free from optical brighteners. Perfectly pH balanced to clean natural or technical synthetic fabrics without damaging the manufacturers original DWR treatment, STORM’s patented wash-in proofing products also provide an abrasion resistant finish, extending the life of gear and apparel.
“In our search for a partner to lead the distribution of STORM in the U.S., we not only wanted a business who could scale the brand, but one who valued product integrity and performance, customer care, and family values. We feel NEMO meets and exceeds all of these aspects, along with providing professionalism and personal attention,” said Tim Wilson, STORM founder.
Extending NEMO’s Commitment to Gear Longevity
NEMO designs products that are built to last, easy to repair, and, for the Endless Promise® collection, fully recyclable. The company offers repair services, access to a resale platform for gently used equipment, and transparent sustainability reporting. Adding STORM to its line ensures customers have access to care products that align with NEMO’s values and help gear perform at its best for as long as possible.
STORM is already used and trusted by leading outdoor brands including Patagonia, L.L.Bean, and Ariat.
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