Plymouth, MI (May 2026) – May 2026 marks the 77th annual Mental Health Awareness Month, focusing on reducing stigma, providing education, and promoting community support. This year, EOTECH has partnered with Walk The Talk America (WTTA), a national nonprofit 501(c)(3) that works at the intersection of mental health and responsible firearm ownership to reduce negative outcomes with firearms.
“One of the biggest challenges in suicide prevention is reaching people in ways that feel trusted, respectful, and culturally relevant. That’s why this partnership matters. EOTECH understands the community they serve, and together we’re helping normalize conversations around mental health within the firearms community without judgment or politics.” Said Michael Sodini, Founder of WTTA. “We’ve always believed the firearms community can be part of the solution. Gun owners care deeply about protecting their families, friends, and communities, and that includes mental health. Partnerships like this help expand access to resources while reinforcing a culture of responsibility, awareness, and support.”
“EOTECH is a staunch supporter of the 2nd Amendment and active sponsor of several mental health awareness programs over the years” said Lisa Kemp, Director of Marketing. “The WTTA is an ideal partner because they bridge the gap between personal and public health and individual rights and responsibilities”
In addition to the monetary donation, EOTECH will include a specially designed flyer in each of their consumer shipments sold in the US. The flyer will provide information on mental health resources, emphasizing the importance of mental well-being alongside responsible firearm ownership. The flyer will direct users to WTTA’s resources, encouraging a proactive approach to mental health within the firearms community.
In the United States, we lose over 75 individuals to suicide by firearm every day. Yet most suicide prevention efforts struggle to reach everyday gun owners in ways that feel respectful, culturally informed, and practical. WTTA exists to close that gap. For more information on WTTA and the services, materials, and training they provide, please visit www.walkthetalkamerica.org.
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