How are products driven to success? What makes products evolve?
Remember Big Auto? Think back to the day when everyone hated those cheap Japanese automobiles. Detroit told the American public, “Don’t worry about those small clever Japanese cars. We’re Big Auto, and we know what you want.”
That wasn’t the case. Detroit was wrong. More than one classic American auto company has disappeared since the 60’s.
The environment changed, and some knife companies didn’t. All that’s left of them is their name, now owned by someone else. Spyderco and others have managed to evolve and help change the knife environment.
Let’s visit the Native.
KNIFE Magazine Staff Correspondent and the Spyderco Native – my favorite Spydie line?
Yes please.
Read the whole thing at The Knife Edge Blog.
Read the full article here