La Familia,
Telling the story of Whiskey 7.
It’s officially under new ownership—but not new hands.
For those who’ve been with us for a while, I’m not a brand-new face, but you may not know me. And that was by design. My name is Riley, I’ve been quietly working behind the scenes across the tactical space—building gear, leading production, and designing for companies you’ve likely come to trust:
Free State Gear — where I was the only employee.
Bald Bros — where I served as manager.
And most recently, Whiskey 7 — where I served as Production Manager.
I’ve lived the grind, the late nights, the trial-and-error, the stitched fingers, and the problem-solving that turns good ideas into gear that lasts. Over time, my role grew— because I gave everything I had to the craft. That same mindset brought me here.
So what’s changing? Nothing important. And everything that matters.
The same mission remains: gear that’s functional, durable, and made for those who don’t just talk tactics—they live them. But you’ll also see a new life—fresh designs, deeper community engagement, and a commitment to honoring the legacy while forging something entirely our own.
This isn’t a rebrand. It’s a continuation. And the best is yet to come.
Thank you for being here. Thank you for trusting Whiskey 7.
Our dedicated production team is here with us and they are instrumental in what drives us forward as well.
Now let’s carry on mission.
— Riley
Owner, Whiskey 7
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