Vail Resorts announced on May 27 that Rob Katz, 58, would be returning to his role as CEO. Katz previously served as CEO from 2006 to 2021, and has since served as the company’s executive chairperson. He is succeeding Kristin Lynch, who replaced him as Vail Resorts’ CEO when Katz changed roles in 2021.
“It is an honor to step back into the role of CEO of Vail Resorts, and it is a privilege to lead the incredible people who make our resorts and our company so special,” Katz said in a statement. “I remain as passionate about Vail Resorts, the sport of skiing and snowboarding, and this industry as when I first became CEO nearly two decades ago.”
Lynch, who has worked for Vail Resorts for 14 years and oversaw the company through the aftermath of COVID, is stepping down both from her role as CEO and director of the board. Katz will remain in his position as executive chairperson while also serving as the company’s new CEO. According to the release, Lynch will stay on board in an advisory role to oversee the transition.
“Rob’s 16 years as CEO included reinvigorating the company during times of industry stagnation and challenging macro environments,” said Bruce Sewell, lead independent director of the board. “We look forward to continuing to work closely with him to ensure that Vail Resorts consistently delivers for our employees, guests, communities, and shareholders as the worldwide ski industry leader.”
Rob Katz: Returning as CEO of Vail Resorts
During Katz’s 15 years as CEO, Vail Resorts saw immense growth and expansion. He oversaw 33 resort acquisition deals, bringing resorts from Europe, Australia, and North America under the corporation’s umbrella. The Vail Resorts stock price (MTN) rose significantly as well, going from $1.13 per share in October 2006 to $326.09 by November 2021. The company’s market value also increased significantly over that time.
Since 2021, the company’s stock has been on a steady decline, dropping from its record high of $375.21 in November of that year to $172.59 as of May 28, 2025. In April 2025, Vail Resorts reported that lift ticket revenue was up 3.4% compared to the 2023/24 season, but annual skier visits were down 3.1%, and rental/retail revenue was also down 4%.
“While the environment and the company itself have changed, what remains the same is our deep-rooted commitment to all our stakeholders,” Katz said. “I am very optimistic about the future of Vail Resorts and delivering for all our stakeholders.”
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