TacJobs – Blue Force Gear Seeks Vice President of Marketing

We’re looking for a Badass VP of Marketing!

If you’re a badass marketing executive ready to make our brand impossible to ignore, step up.

What You’ll Do:

• Architect and execute a scalable marketing strategy aligned with organizational growth goals.
• Lead brand development, ensuring consistent, powerful messaging across digital, retail, and industry channels.
• Drive go-to-market launches that capture attention and create revenue impact.
• Own digital marketing (SEO, SEM, social, email, content, and e-commerce) to grow reach and conversions.
• Inspire and manage creative teams, agencies, and cross-functional leaders to deliver results.
• Build data-driven campaigns, analyze performance metrics, and optimize every dollar spent.
• Represent the brand at trade shows, customer engagements, and industry events as the face of marketing excellence.

What You Bring:

• 15+ years in progressive marketing leadership in tactical or outdoor gear.
• A proven record of building marketing programs from the ground up and scaling them to exponential growth.
• Deep expertise in digital strategy, content storytelling, ecommerce, experiential retail.
• Executive-level leadership skills with the ability to align marketing, sales, and operations.
• Experienced in industry regulations (Berry Amendment, ITAR, compliance) and digital platform restrictions.
• Passion for the gear — because you’ve used it, trusted it, and know it.

Applicants Can Apply Here: BLUE FORCE GEAR® CAREERS

This entry was posted
on Friday, February 6th, 2026 at 17:00 and is filed under Advertiser, TacJobs.
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