XOVERLAND has acquired Overland Journal and Expedition Portal. The acquisition will create the largest media company in the overlanding space, now including a print publication, forum, blog, podcast, and video studio all under one umbrella — Overland Collective.
Announced on April 29, 2025, the acquisition will create a massive voice in overland media. Terms of the agreement were not made public, but Overland Journal, Expedition Portal, and the Overland Journal Podcast will continue to operate as part of the new Overland Collective.
Also, as part of this collective, is the XOVERLAND Ranch. This gathering point for the overland community, just outside Bozeman, Mont., which gives the Overland Collective a physical 500-acre location to run events and foster real-world community.
“Together, we will cultivate a content collective where overlanders can find inspiration, resources, and a sense of community,” said Clay Croft, XOVERLAND founder.
Overland Collective
Clay Croft picked up a copy of Overland Journal magazine back in 2009 from a local dealership. Since reading that inspiring content, he has built one of the most respected brands in the overland industry and some of the most viewed overland video content ever made.
The XOVERLAND travel documentaries and video series are on such platforms as Netflix, YouTube, and Vimeo. Clay and Rachelle Croft founded the company in 2010.
XOVERLAND has now stated it wants to build “the world’s largest and most authoritative overland media collective.” This acquisition, which includes the top forum, magazine, and podcast in the industry, is a massive step in that direction, and complements the video content and physical location that XOVERLAND already owns.
Building Trust
For well over a decade, Clay Croft and Overland Journal and Expedition Portal founder Scotty Brady have developed a deep friendship. It has been forged from mutual respect and shared experiences. The duo have done expeditions around the globe together. These include notable trips like the Road of Bones in Russia, traversing South America, and the first south-to-north vehicle crossing of the Greenland Ice Sheet.
XOVERLAND has stated that it aims “to retain the editorial integrity of Overland Journal while expanding its reach to both international travelers and domestic overlanders.” That goal will likely be one of the new collective’s largest challenges, as the XOVERLAND business model has been based on large partnerships with longtime sponsors, such as Toyota and General Tire.
However, Scott Brady will stay on as Executive Publisher and minority stakeholder to help ensure the high journalistic standards readers expect from Overland Journal.
The Overland Collective Team
Rachelle Croft will serve as the CEO of the Overland Collective, while Clay Croft’s title will be Chief Creative Officer. Scott Brady will be a part of the team as Executive Publisher.
Rachelle shared, “I’m honored and grateful to step into this journey with Overland Collective and a community that’s not afraid to push boundaries. We’re here to tell real stories, spark adventure, and build something that truly matters. I couldn’t be more excited for what’s ahead with you all.”
Collective Overview
This is what the Collective has to say about itself: “As the world’s largest overland community, Overland Collective serves vehicle-based travelers through a diverse range of platforms, including XOVERLAND video and film productions, Overland Journal print and digital magazine, Expedition Portal website and forum, The Overland Journal Podcast, XOVERLAND Ranch venue and events, and numerous expeditions.
“Together, the Overland Collective team has circumnavigated the globe four times, visited over 160 countries, and is the first in history to have crossed all seven continents by vehicle — and they are just getting started.”
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