Dan Wesson Firearms today announced the launch of its newly redesigned website, marking a renewed commitment to the principles that have long defined the brand:
Heritage, Craftsmanship, Precision, and Innovation.
“Dan Wesson has always stood for quality above all else,” said Chris Sprangers, Director of Marketing for CZ and Dan Wesson Firearms. “This new website reflects who we are today while honoring where we came from. It gives our customers and dealers a clear look at the craftsmanship, precision, and innovation that define every firearm we build.”
The redesigned platform delivers an elevated digital experience with streamlined navigation, refined product displays, and expanded brand storytelling. Built to better serve customers, dealers, and enthusiasts, the new site highlights detailed product specifications, enhanced imagery, and improved access to support resources all within a modern, user-focused interface.
In conjunction with the launch, Dan Wesson is releasing an exclusive interview featuring Eric Wesson, grandson of Dan Wesson and great-great-great-grandson of Daniel Baird Wesson, co-founder of Smith & Wesson. The interview highlights the deep historical roots of the Wesson name in American firearms manufacturing and reinforces the legacy of innovation and craftsmanship that continues within the Dan Wesson brand today. In the conversation, Eric reflects on the responsibility of carrying the Wesson name and the enduring standards that continue to shape the company.
“I love the heritage of the family. I love being a Wesson,” said Eric Wesson. “Innovation and quality — those are two good rules of thumb. If you can focus on that, you can accomplish a lot.”
The interview underscores Dan Wesson’s longstanding philosophy of “Quality Above Quantity”, honoring its heritage while continuing to advance through disciplined craftsmanship and purposeful innovation.
The newly redesigned website can be accessed at: danwessonfirearms.com
The Eric Wesson interview is available here.
Both comments and pings are currently closed.
Read the full article here