C&H Precision (CHPWS), an industry-leading designer and manufacturer of precision optics, optics adapter plates, and pistol slide milling upgrades, is pleased to announce the appointment of GW Ayers as Vice President of Sales and Marketing.
In this role, Ayers will lead the company’s strategic sales initiatives and marketing efforts, leveraging his extensive background in the defense and firearms industries to drive growth and expand market reach.

CHPWS manufactures RDS adapter plates, does custom slide milling, and, of course, sells a variety of optics and sights for various weapon platforms.
Ayers, a native of rural Virginia, served 22 years in the U.S. Army before transitioning to the defense industry. After working for a leading manufacturer for several years, he moved into the firearms sector. During his tenure there, he oversaw the construction and development of several high-end retail stores and shooting ranges, as well as the development and mentoring of their staff and instructors.

SFC Ayers (US Army, Ret) during an operation during the winter of ’05 in MNCI-North. Ayers served as the senior enlisted advisor to an Iraqi Army battalion. The Tal Afar AO went all the way to Sinjar and the Syrian border (including the border crossing at Rabia).
“I am honored to have the opportunity to join C&H Precision,” said GW Ayers, Vice President of Sales and Marketing for C&H Precision. “This company has built a reputation for excellence, and I’m excited to contribute to its continued growth. I look forward to providing top-tier products and service to the most discerning customers in the world.”

Ayers, seen here with HH-6 Mrs. Anittra Ayers, is a member of the III Armored Corps Sgt. Audie Murphy Club as well as the Honorable Order of St. George. He continues to serve today, as the CEO of a charity for transitioning homeless veterans.
Buck Holly, Owner of C&H Precision, expressed his enthusiasm for Ayers’s addition to the leadership team.

CHPWS founder Bucky Holly standing with GW outside the new 50,000 square foot C and H Precision facility in Richmond Hill, Georgia.
“GW brings a unique combination of military, retail, and industry experience that will be instrumental in driving our brand forward. His leadership and customer-first mindset align perfectly with our mission, and we are excited to have him on board.”
Connect with GW Ayers.
Learn more about CHPWS.
Read some C&H Precision history.
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