Austin, TX – October 1, 2026 – ShellShock Protection, a next-level name in hearing and eye protection, recognizes National Hearing Protection Month as an important opportunity to remind hunters, shooters, range-goers and outdoor enthusiasts that hearing protection should be an essential part of every trip to the range or field.
Exposure to loud sounds, such as firearm discharge, can lead to permanent hearing damage and increase the risk of cognitive decline. While hearing protection is a well-known aspect of firearm safety, ShellShock Protection aims to design equipment that does not hinder shooter experience. The company believes the best hearing protection is comfortable enough for consistent wear without compromising situational awareness.
“Most people don’t think about their hearing until something is already gone, and by then it’s too late to get it back,” said Eric Hung, CEO of ShellShock Protection. “This October, we’re asking everyone to think about it a little sooner, especially on the gun range. At ShellShock, we make protection you’ll actually wear, because the sounds worth hearing are worth protecting.”
National Hearing Protection month is a time to encourage people to make hearing protection a habit and to understand that protecting your hearing today helps preserve the activities, conversations and experiences you enjoy for years to come. ShellShock Protection aims to educate, raise awareness and help shooters make hearing protection a consistent part of their routine rather than an after thought.
ShellShock’s EXO Pro Elite™ is designed with these considerations in mind. Its 23NRR offers more noise reduction without sacrificing clarity. The enhanced audio clarity provides reduced static and cleaner amplification of ambient sound. These features are designed to provide comfort and awareness during extended use with a battery life of over 300 hours. Its PureSeal™ gel ear cups create a comfortable seal, while electronic sound compression is designed to help suppress harmful impulse noise while allowing users to remain connected to their surroundings.
Protecting your hearing isn’t something that should only happen when you remember it. It should become part of the routine every time you gear up for a shoot, step onto the range, head into the field or spend time around loud equipment. National Hearing Protection Month is a great reminder to take that extra step by:
- Making hearing protection part of every range-bag checklist.
- Choosing ear protection that fits comfortably and encourages consistent use.
- Using appropriate hearing protection around firearms and other high-noise environments.
- Educating new shooters, friends and family members on appropriate and high-quality hearing protection.
- Learning more about protecting hearing before noise exposure becomes a long-term concern.
For more information about ShellShock Protection, visit shellshockpro.com.
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