The Netherlands — July 16, 2026 — Gear Town, a premier European supplier of professional-grade equipment, has been awarded Exclusive Distribution rights for the complete Qore Performance ICEAGE ECOSYSTEM of thermoregulation technology across the European Union. Operating from their centralized fulfillment hub in The Netherlands, Gear Town manages all retail sales and government procurement pipelines across the EU, with the exception of the Czech Republic, which is served by Rigad.
This exclusive distribution footprint ensures immediate, local inventory within the EU, eliminating transatlantic freight costs, unpredictable delivery timelines, and import customs barriers. As Europe navigates demanding summer heat waves, Gear Town is positioned to provide rapid, localized access to critical cooling and hydration gear when environmental demands are at their highest.
“We are incredibly proud to partner with Qore Performance as their exclusive EU distributor. At Gear Town, our mission has always been to make the world’s best tactical and professional-grade equipment more accessible to European military, law enforcement, government, and industrial end users,” said Marc Mentasti, owner of Gear Town EU. “With Qore Performance’s ICEAGE ECOSYSTEM, we can now provide European customers with direct access to proven cooling, heating, hydration, and thermoregulation solutions from local EU inventory. This partnership allows us to reduce lead times, simplify procurement, remove import barriers, and deliver the level of service and support our customers expect from Gear Town, especially as heat stress and extreme working conditions become an increasing challenge across Europe.”
Dual-Line Solutions for Tactical and Workforce Safety
Through this exclusive channel, Gear Town will support both the defense sector and commercial safety industries with two dedicated product configurations:
- Military & Tactical Line: Gear Town currently stocks and distributes Qore Performance’s full tactical suite, including ICEPLATE® Gen 3 hard cell 1.55L cooling, heating, hydration bladders, ICEFLASK® 0.5L low-profile hydration canteens, ICEPLATE EXO® plate carrier systems, and ICEVENTS® ventilation pads. These systems integrate directly with standard body armor and combat gear to offload weight and weaponize temperature management during training and deployments in extreme temperatures.
- HiVis Safety & Industrial Line: To protect industrial laborers, emergency first responders, and aviation ground crews working in extreme conditions, Gear Town also carries the dedicated Qore Performance Safety line. This includes high-visibility, reflective-striped ICEPLATE EXO® HiVis safety vests, the ICEPLATE® Driver Harness, and their ICEPLATE® Gen 3 hardcell thermoregulation and hydration bladders to reduce heat stress injuries and on-the-job fatigue while meeting rigorous safety standards.
Local EU Sourcing and Procurement
Gear Town streamlines the procurement process for large-scale agency contracts, unit orders, and commercial safety acquisitions in Europe. European organizations can bypass the complex international logistics hurdles for sourcing Qore Performance’s American-made thermoregulation technology.
To browse local inventory and explore the product lines for tactical or industrial teams, visit the official Gear Town website..
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