Dude Perfect turned backyard stunts into an international YouTube sensation. The brand’s newest move, Dude Perfect Outdoors, shifts the focus to hunting, fishing, and time outside.
The first video of this new standalone vertical launched over the weekend, a product of careful thought and planning by the creators.
“We launched the first video for our newest vertical: Dude Perfect Outdoors. This has been a passion project for a select few; almost three years in the making, and the last six months of grinding to get it over the line,” producer Chad Terrell said in announcing the project.
Though it’s not the brand’s first foray into outdoor storytelling, the team confirmed Dude Perfect Outdoors will be a venture with purpose, and target families who want something healthier and more grounded than another night of scrolling.
Get Folks Outside: Channel With a Mission
Dude Perfect Outdoors fits into a pattern that’s been developing for years. The brand first stepped into outdoor storytelling through collaborations, including a multiseason partnership with Columbia Sportswear that pushed filming into weather and terrain that can’t be controlled.
Columbia framed those projects as “epic adventures,” which gave a clean starting foundation for what the crew’s now doing on its own channel. But the launch of Dude Perfect Outdoors isn’t just an offshoot of previous efforts. It reflects the crew’s own history.
Matt Deimund, who works on strategy for Dude Perfect, explained the roots of the project in a launch post.
“I grew up hunting and fishing in western Oklahoma with my dad and brothers, and few things in life are as meaningful or as memorable as that time we all spent together,” he said in the post.
Deimund went on to explain how the new channel aims to help families build that same kind of time outside, with less noise and fewer screens.
Already a Hit
The first video on the brand’s new YouTube channel went up over the weekend, and audience numbers took off fast.
“This launched yesterday morning and already has 55k subscribers. The first video has over 250k views in less than 24 hours,” Scott Winkler said in a LinkedIn post about the launch.
The debut episode, “Dude Perfect Takes Intern on First Hunt,” leans into something that feels distinctly different than what many might expect from the brand. Instead of trick shots and cool camera angles, the first video carries a familiar outdoor hunting and fishing show feel, complete with a hunt, banter, and time spent around the campfire.
So, Is It Any Good?
I’ll admit I had a moment of hesitation when a stunt-driven entertainment brand stepped into hunting and fishing. Outdoor work deserves a tone that respects the resource. It can’t lean on slapstick or shock value (that’s coming from someone who has a hard time taking anything very seriously).
So far, Dude Perfect Outdoors seems to understand that. The content carries far less chaos than the main channel and leans into steady, respectful field time instead of gags.
If the vertical keeps that tone, it may bring new viewers into the outdoors without dragging in the noise that usually comes with internet fame. Hopefully, it’ll get a few more kids off their tablets and into the real world.
And if stunt shots come into play, I’ll be the first to cry fowl. For now, I’ll keep my optimism cautious, but hopeful.
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