Jeep once again showed up to the largest and most iconic gathering of its vehicles in the world, Easter Jeep Safari (EJS), now in its 59th year, with a fleet of concept vehicles. For 2025, Jeep showed off seven Wrangler and Gladiator concept vehicles, two of which were updates to past concepts.
I was lucky enough to once again get an invite to drive this latest crop of concepts off-road in Moab. And, I was lucky enough to experience the party Jeep threw to cap off this 59th annual EJS experience — complete with a massive drone show (check that out at the bottom of this post).
“Easter Jeep Safari was created by Jeep owners for Jeep owners, and this incredible event has helped steer the Jeep brand’s development of off-road 4×4 vehicles over the years, while most importantly connecting us with the community and the thousands of Jeep enthusiasts who gather each year,” said Bob Broderdorf, CEO, Jeep brand.
“Moab is our home-away-from-home and a playground that can only be properly explored in a Jeep. The custom Jeep and JPP concepts we’ll unveil this year, along with unique immersive experiences, will once again demonstrate the Jeep brand’s unmatched off-road capability and underscore what it means to drive a Jeep.”
2025 Jeep EJS Concept Vehicles
This year, there were a few things missing from the EJS Jeep concepts lineup. First, no powertrain changes or mods. There were four-cylinder, six-cylinder, and 4xe hybrid powertrains — all completely stock — but no V8 or all-electric powertrains. Second, there were only Wrangler and Gladiator models, with no representation from other models, like the Grand Cherokee or Wagoneer.
Also, there was no Jeep Recon, which was a surprise, as we reported that production was supposed to start in early 2024 when the concept vehicle was rolled out in 2022. But, times have changed, and new products are seeing big delays.
But, let’s dive into the seven concepts that did make it to EJS for 2025, and start off with the ones that turned the most heads. (Be sure to check out Jeep’s EJS concepts that we’ve highlighted from the past few years as well: 2024, 2023, 2022, and 2021.)
Jeep J6 Honcho Concept
What Jeep has to say about it: “Mixes the classic late-1970s Jeep Honcho theme with concept and production Jeep Performance Parts and accessories from Mopar.”
This single-cab pickup concept is a restyled version of the 2019 J6 concept, but likely turned more heads than any of the other 2025 concepts. Not only is it cool to see a modern two-door mid-sized pickup, but this one oozes nostalgia.
The J6 Honcho Concept started life as a four-door Wrangler. It then got a custom 6-foot bed, a single-cab close-out panel, and a custom hardtop. The impressive part about this build is just how ready for production it is — with great fit and finish.
The metal high-fenders, sport bar, and classic graphics tie this machine together and give it all kinds of nostalgic Scrambler vibes. For this year, the infotainment screen was removed, creating a super-clean dash. And while it is not a Gladiator in anything but being a modern Jeep truck, there are door sill protectors that say “Gladiator” on them.
Jeep Rewind Concept
What Jeep has to say about it: “Nostalgic take on a Jeep Wrangler that gives all the feels of an era when loud neon colors were all the rage.”
Nostalgia is hot this year, and likely the concept that got the most warm fuzzies is the Wrangler Rewind. This ’80s-inspired two-door Wrangler has so many easter eggs. From bedazzled “be kind, rewind” side badges to MTv stickers to an old-school-style carphone to rollerblades to an Igloo cooler, this machine oozes ’80s kitsch. Oh, and we can’t forget the Trapper Keeper with the handwritten build sheets.
The vibes with this no-door, no-roof, and no-rear-seat Jeep are all about fun, with the feel of a first car for a high-schooler. The designers even chose the AEV phone dial-style wheels as a throwback to the Countach poster cars of the era. One designer even told me that the color scheme and graphics were inspired by ’80s Taco Bell ads.
I will fully admit that this was one of my favorites to drive. Open-top, no-door, short-wheelbase Wranglers are just fun, especially off-road. And, the bright colors on this one brought big smiles all around. Top-quality AEV parts help elevate the build past the kitsch just enough for it to almost be taken seriously.
Jeep Bug Out 4xe Concept
What Jeep has to say about it: “Extended carbon-fiber Jeep Wrangler that unites ultralight camping with overlanding for off-grid adventures.”
By far the most custom concept in the 2025 EJS Jeep lineup, the Bugout is a continuation of the lightweight and overland-style concept builds. This open-air, two-door pickup started life as a four-door 4xe Wrangler. Half-doors, a custom bed with tailgate, custom roof, custom fenders, tube-style bumpers, and a roll cage bring this concept to life.
Think of this build as the opposite of “overloading,” an all-too-common theme in modern overlanding. Minimalist, ultralight backpacking is the theme here. Inside the truck bed is an electric off-road scooter as well as some basic camping gear, like a hammock that can hang inside the truck from the rollcage.
I’m not a fan of the fake electric fuel cans graphed into the bedsides, although they would be pretty cool if they were actual battery packs. The roll-cage bar that goes over the passenger’s head also isn’t exactly ergonomic, and would hurt if you hit a bump, as my head was directly under the bar by maybe an inch.
Jeep Convoy Concept
What Jeep has to say about it: “Military-inspired, classic workhorse Jeep Gladiator with a design that stands the test of time visually and functionally.”
The Convoy is likely the only concept this year that wouldn’t be street legal. The Baja Designs off-road lights in place of DOT-approved headlights are likely the biggest hurdle to legality on the street, but the lack of headrests and its forward-protruding hood are not likely to pass passenger or pedestrian crash tests either.
But, it’s just a concept and never needs to touch pavement. Jeep always shows off one military-inspired build each year, to honor where the brand came from, and this is it for 2025.
The Convoy Concept started life as a Gladiator Mojave. A first-of-its-kind seven-slot rhino grille and J truck-inspired hood are the highlights at the front end of this machine. A full custom soft-top and soft-door system gives this machine a minimalist, open-air Humvee vibe.
The rest of this build is pretty basic, with custom leather seats, a new Ghost exterior paint, and an aqua interior, designed to make it disappear to the eye like paint schemes found on military aircraft. Oh, and 40s, so there is little that this Jeep truck can’t handle.
Jeep Gladiator High Top Honcho Concept
What Jeep has to say about it: “Heritage-inspired truck popularized in the mid-1970s gives the world’s most off-road-capable midsize truck a new personality.”
The 2025 Jeep Gladiator High Top Honcho Concept is a refresh of the 2024 High Top Concept. The pickup basically got a roof, paint job, graphics package, new wheels, and a sportbar and Decked system in the bed. It retains the Dana 60 axels, 40-inch all-terrain-tires, Accu-Air suspension, metal high fenders, and half-doors it had last year.
It’s a sharp-looking, retro-inspired pickup where the huge steel wheels and graphics are the highlights. This graphics package will be available to purchase from Jeep Performance Parts this summer.
Jeep Wrangler 4xe Sunchaser Concept
What Jeep has to say about it: “Ultimate outdoor adventurer carries all the necessary gear for a full day of activities from sunup to sundown.” The Sunchaser Concept is one of the coolest on paper, but when I looked closer, I was less impressed.
The highlights for sure are the concept Illuminate Light Bar System and the side-storage boxes that replace the rear windows and are filled with Molle panels. We’re likely to see both of these parts in a Jeep parts catalog relatively soon. The 37s, 2-inch lift, and bright Solarflash paint were also a pretty great combination for a Wrangler.
What didn’t impress me was the roof rack filled with low-grade parts. There were cheap Amazon special traction boards, instead of Maxtrax, and a farm jack, versus a Hi-Lift. The Decked Boxes are cool and a good product, but are just loosely secured with some cheap ratchet straps to the rack.
The other mod is the custom hoops on the front bumper. While I wasn’t a fan at first, they grew on me as I stared at the vehicle in the wild.
Jeep Wrangler 4xe Blueprint Concept
What Jeep has to say about it: “Rolling catalog of nearly 40 factory-tested and factory-backed items.”
While not likely a fan favorite, the Jeep Blueprint Concept is likely the brand’s, as it will no doubt directly help sell Mopar and Jeep Performance Parts (JPP) products. The concept is very similar to the Jeep Decoder Concept from a few years ago, which had all red accents.
The idea with this build is that everything in blue is a Mopar or JPP part, and each of those parts is labeled with a name and QR code on the vehicle. If you like the part, you can scan the QR code on your phone and directly order the part for your own Jeep.
All parts, nearly 40 in total, on the Blueprint concept are bolt-on. And, different door and wheel styles are showcased on each side of the vehicle, giving it a bit of a dual personality.
One cool feature I didn’t know about until speaking with designers of this build from JPP is that if you go to MoparLeather.com, you can configure your own leather seating for any modern Wrangler or Gladiator. The site is backed by Katzkin, which supplies the upholstery. The custom options with stitching, color, patterns, embossed logos, etc., are extensive.
Jeep Drone Show
Jeep also threw a big party this year for some select media, influencers, and staff to cap off the 2025 EJS experience. The 10-plus-minute drone show was next-level cool! Here it is in its entirety — sped up 4x and with new music.
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